History of the brand’s beginnings in Brazil
Great stories always begin in the simplest of ways!
"Boticário” (apothecary) is what
pharmacists used to be called, and that was the name Miguel Krigsner chose for
his new compounding pharmacy, which opened its doors on 22 March
At the compounding pharmacy where the O Boticário story begins, in place of the usual pharmacy assistants, pharmacists and the owners themselves attended customers at the counter, conveying a serious, trustworthy image. Word got around in no time at all, and people started flocking to the pharmacy for its products, which had become synonymous with quality. After the success of his prescription compounding business, Krigsner began to produce products under the O Boticário brand name. He started out by whipping together creams using an extra electric mixer his sister had received as a wedding gift. Thus, the first O Boticário products were born – a moisturising cream, a shampoo and a bubble bath formulated with marine algae and the brand’s first cologne, Acqua Fresca, which is still famous today.
1979, with several O Boticário brand
products already on the market and with that special customer care, the first
shop exclusively dedicated to the brand opened at
a few short years, what started out as a small pharmacy had become the largest
perfume and cosmetics network in the world with more than 3,600 shops in
The brand in Portugal
O Boticário opened its first shop in
28 years on, O Boticário has 50
O Boticário is…
A brand with attitude, a brand of closeness, self-esteem, happiness and beauty that inspires beauty!
A brand that knows that happy women are the most beautiful women
An upbeat brand that always sees the GOOD side of life
A brand that offers its customers specialised counselling, invests in ongoing training and takes special care of its Fans
A brand of addictive products with unforgettable fragrances, vibrant colours, irresistible textures and proven results
A brand that specialises in gifts, even if they are for yourself
are never far away from you with 50 shops in
Stay with us always.